Available for Web3 & Tech Roles
John Louis
Technical Copywriter & Content Strategist
Specializing in direct-response copy, funnel architecture, and translating complex technical concepts
into accessible, high-converting content for Web3, crypto, and software founders. Experienced in buying
back founder time while driving brand leverage across X, LinkedIn, and Telegram.
Work Experience
Remote / Digital Brands
- Craft direct-response copy and long-form editorial content for tech and Web3 founders,
maintaining strict tone-of-voice alignment across X, LinkedIn, and email.
- Simplify complex technical architectures (blockchain, layer-2 protocols, P2P systems) into
accessible, high-converting copy for non-technical stakeholders.
- Structure engagement and lead-generation funnels that reduced response latency by 40% and
optimized client acquisition.
- Manage high-volume inbound communication channels, triaging stakeholder priorities and
executing rapid-response protocols.
Remote Contract
- Managed cross-channel client communications and content workflows, achieving rapid response
times during peak operations.
- Organized payment documentation, task databases, and editorial plans using Notion to ensure
operational data accuracy.
- Developed and executed targeted follow-up messaging protocols that successfully reactivated
dropped client loops.
Skills & Technical Foundations
Copywriting & Strategy
Direct-Response Copy
Technical Simplification
Editorial Ghostwriting
Funnel Architecture
Tone of Voice (TOV)
Platforms & Execution
X (Twitter) Strategy
Telegram Growth
Notion Workflows
Google Workspace
Markdown
Education & Domains
B.Sc. Cybersecurity (FUTIA)
Web3 / Crypto Concepts
P2P Infrastructure
Secure Systems